Shoe Dog Post 1

The book I chose to read is Shoe Dog: A Memoir by the Creator of Nike by Phil Knight. As an aspiring entrepreneur, I always try to learn from the entrepreneurs around me and understand how they achieve their success. When I heard about Eli's experience reading the memoir during our Book 1 discussion, I was really inspired to try the book out for myself to see what I could learn from a college entrepreneur's story. I hope to get an idea of how to recover from entrepreneurial failures, and how to successfully pivot your ideas to hit the jackpot business concept and structure. 

The book so far has been outlining Knight's thoughts on how to combine his love for running/sports and business aspirations. He mentions how when he was in Stanford in the 1960s he was confused about his future, and what he was going to do post-grad. Through one of his business classes, the idea of creating high-quality running shoes for a low cost from a Japanese business model was introduced, and a lightbulb went off in his head. Knight first created Blue Ribbon Sports as a company that he hoped would take over Adidas and Puma, industry leaders at the time. I really liked that Knight used the resources at his institution to inspire his business ideas. I am taking BAEP 450 - Fundamentals of Entrepreneurship as part of my Entrepreneurship and Innovation emphasis, and throughout the class, we have been working on creating a business idea and embracing the entrepreneurial mindset. I genuinely feel like this class will be the start of an amazing entrepreneurial journey that I want to take in the future. I am interested to see how Knight pivots from Blue Ribbon Sports to Nike, and why he decided to make that decision. 

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