Shoe Dog Book Post 2

I have really enjoyed my experience reading Shoe Dog so far. I have reached chapter 5, in which Phil Knight was trying to find a trustworthy shoe supplier. He goes to Japan to meet with a manufacturer where there are multiple language barriers and cultural differences in the business setting. He did score a deal with Onitsuka Tiger and became their distributor for the United States. After signing on with the company, Phil Knight faces real concerns about handling an international business such as financial budgeting, communicating with executives, shipments, etc. Since the business is international he faced the challenge of balancing quality and the customer demand for the product. He had to go through the major quality checks before selling his product. Additionally, establishing a brand presence against major competitors is something his company, Blue Ribbon Sports, had to go through. 

Through this chapter, especially, I took away some key lessons as an entrepreneur that I want to implement in my own future business. The first lesson is to not undermine international communication and business standards. Having cultural intelligence is very important, so ensure that you are respectful and knowledgeable about your international partner's culture because cultures are drastically different from one another. The second learning is to ensure the quality of the product despite where you are getting the product from, and also balancing that with the cost. If you can get the balance of quality, cost, and location right, you are golden! Lastly, understanding your competitors and taking a unique stance on how to market your product in a discrete market is key to standing out and being authentic to your brand. 

I am very excited to continue reading this book to help better me as a future entrepreneur!

Comments

  1. Riley RoachOctober 29, 2023 at 2:32 PM

    Hey Eshayna,
    I cant wait to read this book in the future. You speak so highly about it and I really want to read it. I think this is a great book for a future entrepreneur to read. I want to hear more about it as you continue to finish the book.

    ReplyDelete
  2. Yulianna Moran October 30, 2023 at 9:24 PM

    Hi Eshayna,
    I admire how highly you speak about the book and what lessons you are able to take away from it as an aspiring entrepreneur. Just based off of what you've written here, I'm very interested in reading this book for myself

    ReplyDelete
  3. Grey ZashinNovember 2, 2023 at 12:35 PM

    Hey Eshayna, nice post and great way to describe the book. I really liked how you were able to take away some of the lessons and advice that I took away after reading this book. I hope you like the ending of it.

    ReplyDelete

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