Eshayna's WRIT340 Blog

I have really enjoyed my experience reading Shoe Dog so far. I have reached chapter 5, in which Phil Knight was trying to find a trustworthy shoe supplier. He goes to Japan to meet with a manufacturer where there are multiple language barriers and cultural differences in the business setting. He did score a deal with Onitsuka Tiger and became their distributor for the United States. After signing on with the company, Phil Knight faces real concerns about handling an international business such as financial budgeting, communicating with executives, shipments, etc. Since the business is international he faced the challenge of balancing quality and the customer demand for the product. He had to go through the major quality checks before selling his product. Additionally, establishing a brand presence against major competitors is something his company, Blue Ribbon Sports, had to go through.  Through this chapter, especially, I took away some key lessons as an entrepreneur that I want t...

The book I chose to read is  Shoe Dog: A Memoir by the Creator of Nike  by Phil Knight. As an aspiring entrepreneur, I always try to learn from the entrepreneurs around me and understand how they achieve their success. When I heard about Eli's experience reading the memoir during our Book 1 discussion, I was really inspired to try the book out for myself to see what I could learn from a college entrepreneur's story. I hope to get an idea of how to recover from entrepreneurial failures, and how to successfully pivot your ideas to hit the jackpot business concept and structure.  The book so far has been outlining Knight's thoughts on how to combine his love for running/sports and business aspirations. He mentions how when he was in Stanford in the 1960s he was confused about his future, and what he was going to do post-grad. Through one of his business classes, the idea of creating high-quality running shoes for a low cost from a Japanese business model was introduced, and ...

TO: Clark Hansen, CEO, AMDP FROM: Eshayna Madan, R&D, AMDP DATE: October 20, 2023 SUBJECT: Investment Opportunity with August  As a member of the Research and Development department at AMDP, it is my responsibility to find companies committed to being socially and environmentally conscious while remaining profitable. Today, I want to highly recommend investing in August, a sustainable period care company. August is committed to creating a world where "all humans have their natural needs met with quality care" (August). Throughout this memo, I will describe how August meets AMDP standards to be a quality candidate for funding.  AMDP Standards Triple Bottom Line   The triple bottom line refers to the measurement of a firm's social and environmental impact along with financial performance so that a firm can be evaluated beyond just its profit (Harvard Business School, Miller). The three Ps within the triple bottom line include:  Profit: the financial returns a firm ...

Dance has been a constant in my life. I have been dancing since I was three years old. Whether it be creating performances for my parents in our living room or going to classes and perfecting my technique, performing has been the aspect of life that brings me the biggest adrenaline rush. I danced competitively from elementary to high school and was captain of my high school's Bollywood dance team. It really was my outlet to express my feelings as a child, and that has translated to the present day as well. In college, I was missing the freedom and relief I felt with dance, so in my freshman year spring semester, I participated in the SCIA Cultural Showcase as a Bhangra Dancer. I spent 2 months preparing for this showcase by meeting up with my team twice a week to learn a Bhangra routine, which I had never done before. I took it as an opportunity to learn from my peers and discover a new aspect of my Indian culture. I spent hours in my dorm room practicing the routine and asking que...